Search Engine Optimisation SEO

Search Engine Optimisation

When a potential customer searches for a product or service there is only going to be 1 of 2 outcomes. They either find your website or they find your competitors website. To make sure it is your website that potential customers choose, your business needs to rank high on the first page of Google or at the least the second page. The competition for top ranking is tough but search engine optimisation is guaranteed to get your website on page one and stay on page one with constant development on your website.

The competition for top ranking is tough but search engine optimisation is the only way to get your website on page one and stay on page one if done correctly the first time.

Affordable Websites search engine optimisation service ensures you:

Get found on Google and other major search engines

Attract new customers 

Generate more sales

Our search engine optimisation solution implement the latest ranking trends and techniques to make your website search engine friendly. What this means is not only does your site rank well but the quality of traffic and customers visiting your site also improves. When we can establish your target market and what they are searching for we can assure you that you will be receiving better leads equalling more sales!

We believe that search engine optimisation is a constant process that needs to be maintained by professionals as their are SEO companies in Ireland using Black Hat SEO tactics which can really damage your ranking and can also have your website blacklisted on Google 7 other search engines you are listed on. To make sure that your website is always on top in search engines, Affordable Websites offer different SEO Search Engine Optimisation packages suited to your requirements only & of course your budget.

There’s no one-size-fits-all approach to SEO search engine optimisation. Search engine optimisation is crucial if you want to be ahead of the competition and more importantly getting the revenue you desire for your online business.

What you receive with our search engine optimisation packages.

Digital Marketing Strategy

This is a comprehensive schedule that clearly communicates our plans for your campaign. It covers all targets, planned activities, details priorities and a clear delivery schedule.

Keyword research 

One of the most important steps in any search engine optimisation SEO campaign is choosing what searches you want to rank for. Argument sake, lets you are a Electrician. If you ranked number 1 in Ireland “Electrician”, you will definitely get a lot of traffic, but how many visitors would actually want to engage with an Electrician?. They might be trying to understand what an electrician is. Or they might be looking for a job as an electrician. Would you be better off ranking for “Electrician in Dublin ”? Or something entirely different?

We consider the estimated search volume and competitiveness of the most relevant keywords. Then we use our Keyword or Keyphrase SEO programs & tools to estimate the traffic and revenue potential for the keywords, based on your current average conversion rate. Once we are sure that we have chosen the most profitable keywords, we then go ahead and develop a targeting strategy, so if someone’s searching for your target phrases they will go to your website and not the competitions.

Link building

Search engines consider many things when determining search results, quality of links to your website still dictate the single most important factor in SEO search engine optimisation. Strategic link building is a very important part of any SEO campaign. We need to perform a risk assessment on your website to see what existing links you have currently, to ensure you are not already violating Google’s best practice guidelines and being penalised without you even knowing. Then we check your website’s current rankings and performance, so you know what impact our search engine optimisation SEO has on your website. Natural linking based on editorial discretion is exactly what Google likes to see.

No link farms, no content farms, no article spinning, no black hat SEO, no cheap SEO tactics. Just quality driven search engine optimisation that steadily builds your website rankings, traffic, and profits.

Ongoing SEO Development

Search Engine Optimisation is not a one off campaign your website needs nor is it ‘set and forget’. It can take 3 months to a year to achieve your objectives, this will mean adjusting the SEO development as we go along. And even when you have achieved your targets, there is still work to do. The last thing you want is to fall back down the rankings to where you were before you started.. No matter what SEO package you choose, you will get ongoing care with us. We will monitor your progress and search environment daily, to ensure everything’s going according to plan . This includes implementation of search engine optimisation marketing, link building, risk assessment and monitoring. We will provide monthly reports for you to access. Their are times we will uncover something new about your market, or Google will change its search algorithm. These changes are opportunities, not inconveniences. Once you have Affordable Websites as part of your SEO team you will stay one step ahead of the competition.

We act as a strategic partner for your online business and we can liaise with a dedicated marketing contact or multiple departments to ensure everyone’s working towards the same target.

Keeping your website top of the search engines.